Saffron holds an impressively broad range of skills in visual communication and marketing strategy, providing our team and clients with full-service expertise in brand and marketing projects. Since graduating with a bachelor’s in Visual Arts majoring in Graphic Design, Saffron began her career working in the fast-paced environments of advertising agencies and boutique design studios. From here, she nurtured her love of photography and developed her skills in this area alongside her graphic design and marketing work. With a creative and curious nature, Saffron has built an extensive portfolio across Canada, New Zealand, and Australia, both as a freelancer and within various agency styles.

As the world of visual communication has changed and technology advances, Saffron enjoys experimenting with the new tools and expanding her knowledge in creative problem solving to enhance her skills and instincts. Her diverse experience spans brand strategy, marketing strategy, print design and production, account management, website and social media management, and photography. Alongside these, Saffron possesses strong strategic thinking, audience research, and communication skills, enabling her to develop effective, customer-centric marketing campaigns. She is proficient in digital marketing, including social media strategy and content creation, and has a sharp eye for data analysis to refine campaign performance. As the world of visual communication evolves, Saffron embraces new technologies and tools, applying her passion for creative problem-solving to deliver innovative and impactful solutions for clients.

 
Place on the team‍

Confident in her craft and with many years’ experience working directly with clients, Saffron loves being part of The Project Lab team supporting our team of consultants as they connect with organisations across Tasmania, as well as working on client projects where she thrives on the variety of challenges they bring.
 
We all know that a picture speaks a thousand words and Saffron is particularly talented at interpreting a brief or transforming a complicated message into a simple and effective visual output. Her mix of experience and a discerning eye, makes Saffron an expert storyteller combining words and imagery to create exactly what is needed for brands, marketing campaigns, media communications and merchandise to reach their audience with meaningful impact.
 
Make it Matter

Truly passionate about discovering and elevating beauty in every aspect of life, Saffron shares her love of design as she brings her intuitive creativity to every project she works on. Having studied to be a graphic design teacher at TAFE, she champions the importance of the creative process with those she works with.
 
Collaborating on a strategy and seeing a brief turn into a reality is where Saffron is in her element. Her enthusiasm for the creative process is infectious and shines through in every project she takes on.