Leadership changes at The Project Lab

Hobart/Launceston, Wednesday 27 March – The Project Lab, a Tasmanian-owned and exclusively state-serving management consultancy, has announced changes to its leadership structure. Ben Jones has been internally promoted to the role of Chief Executive Officer, as Founder, Ben Cashman takes a more client-focused role to support local companies with key growth opportunities. Additionally, rising star Jack Marston has been promoted to the newly created role of Head of Advisory and Consulting.

These changes will support The Project Lab team to deliver on their strategic purpose of ‘making Tasmania the most liveable island in the world’, aligning people to their strengths, while increasing their ability to provide quality services to clients.

Jones joined The Project Lab in 2020 and since then has supported Cashman by establishing the Launceston office, and eventually was appointed to lead the consulting side of the business as Chief Growth Officer. Cashman has been at the helm of the business since its inception 10 years ago.

Jones has 15 years’ experience growing and improving Tasmanian businesses as an executive, owner or external consultant. This has included applying a unique mix of business, financial and technology skills with clients, from start-ups to ASX-listed companies. He is also an MBA, CPA and GAICD and active member of the Launceston Chamber of Commerce, and TasICT.

Ben Jones, CEO, The Project Lab

Marston, who was previously Principal Consultant, joined The Project Lab in 2022. With a background in delivering IT-based solutions, Marston has led programs across federal, state and local government organisations, as well as mid-to-large sized private organisations across Tasmania’s biggest industries. In his new role as Head of Advisory and Consulting, Marston will oversee the delivery of services to clients, focusing on quality, people and client outcomes. Supported by an established service delivery team, consultants work with a broad range of clients in key industry sectors. These include: education; manufacturing; energy and utilities; healthcare; and community services.

Jack Marston, Head of Advisory and Consulting, The Project Lab

Cashman commented on the changes,

“I have complete confidence in Ben Jones and the rest of our senior leadership team to empower our people to do the work that matters to our state, while helping to solve our clients’ business challenges. Our team is stronger than ever and we’re delivering impactful projects that are demonstrably creating growth across the state. I am looking forward to working more closely with clients and expanding our partnerships with organisations that are also committed to excellence, serving communities, and having a positive impact on the lives of those living and working in Tasmania.”
Ben Cashman, Founder, The Project Lab

The changes complete the organisational strategy that includes the implementation of service delivery and corporate services divisions, including: Advisory & Consulting; Finance, Legal & Risk; Marketing, Brand & Communications; People & Culture; Service Delivery; Technology; and Research & Development.

Cashman continued,

“I am really excited to see this transition take effect. The Project Lab has, over the past decade, been ambitious and successful in its evolution. We have invested significant resources into helping key sectors identify, understand and solve structural challenges that hold back many Tasmanian businesses. And, we have built a dynamic and highly skilled team of people to take us forward into the next phase of our journey.”

Read more: Thoughts from our Founder Ben Cashman

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