Healthcare and Social Assistance

Tender Writing for the Delivery of Mental Health Care Services

Baptcare has more than 2,000 dedicated staff across Victoria and Tasmania delivering the best of care to people in Residential Aged Care, Retirement Living, In Home Care, Family and Children Services, Affordable Housing, Mental Health Care Services and Disability Services.

The Opportunity

Baptcare has operated the Horizons program in Tasmania for three years. Horizons is a statewide short-term, intensive outreach program that equips people experiencing episodic, severe mental health conditions with the tools needed to take charge of their mental wellbeing. It utilises two platforms – outreach and group programs. Horizons is funded by Primary Health Tasmania under the Australian Government’s Primary Health Networks Program and is focused on each participant’s unique mental health experience, responding to their needs and strengths. The program came up for re-tender and The Project Lab was appointed to write and manage Baptcare’s tender response so they could continue to operate the successful mental health program.

  • Win a $2.4 million dollar tender
  • Increase community reach throughout Tasmania
  • Conditions to provide support services for Tasmanians with severe mental health conditions

The Approach

1. Review the Primary Health Tasmania tender forms and templates and interview key people within Baptcare to develop a tender response content strategy that included:

• Detailed articulation of the three service models that Baptcare would deploy

• The geographic coverage of the mental health case services

• Anonymous case studies demonstrating the success of the three service models

• A transition plan and a risk mitigation plan

• Baptcare’s organisation resources and its governance framework.

2. A Project Lab copy writer then prepared the tender response and sought feedback from key people at Baptcare, over a number of iterations.

3. The principal Project Lab consultant worked with Baptcare to prepare a three-year financial budget in line with Primary Health Tasmania’s budget template.

The Results

  • Baptcare was awarded $2.4m to operate the program for a further 3 years
  • Refined and improved the three service model offerings
  • Increased geographic reach within Tasmanian regional areas
  • Positioned Baptcare as a key provider of mental health care services
“The Project Lab recently supported us in a successful retender for one of our mental health programs. Their support allowed several of the operational team to contribute their subject matter expertise to innovate the next iteration of the program and have it packaged up in format required by the funder. Combining the skills of staff who wouldn’t normally be part of the tendering process with the right tendering expertise meant the program was co-designed in a way we hadn’t been able to previously, in a very short space of time.” - Ash Vincent, Operations Manager


A key to successful delivery is matching the best consultant to the project. This is where The Project Lab gets it right and is able to draw on the diverse sector and expert domain experience and skills of its consultants.

This project was delivered by Ben Cashman and Jacinta Maloney.

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