The Project Lab was engaged to work with Tasmania’s leading natural gas retailer Tas Gas, to explore opportunities to deliver its strategic growth ambitions. The initial phase focused on assessing the viability of expanding its retail offering into Tasmania's electricity market.

The objective was to develop a business case that could be delivered within 18 months of Board approval, creating opportunities to leverage the organisation's established market presence while expanding its customer base.

Challenge

Tas Gas Retail, Tasmania’s leading natural gas retailer, was exploring the opportunity to expand its retail footprint to supply electricity alongside its natural gas retail business. The Project Lab was engaged to provide commercial analysis and to coordinate the development of a business case which would support the submission of a Retail Licence Application to the Australian Energy Regulator (AER).

The retail licence application was successful, and the scope of work was expanded to include further project support that involved planning and executing staged work, ultimately resulting in the launch of a new corporate and retail brand, Solstice Energy.

Approach

The Project Lab provided project delivery, business analysis and change management support throughout the transition from concept to market launch, including the rebrand to Solstice Energy and commencement of residential electricity retailing from early 2024.

Generalist project management and technology-specific project management consultants worked to support the process and coordinate with additional capabilities such as:

• change management 
• business analysis 
• customer experience and journey mapping 
• process mapping 
• systems test management 
• solution architecture
• quality assurance

Once Solstice Energy was officially in-market, the project transitioned into a hypercare support phase. A dedicated resource was assigned to this function (alongside a specialist business analyst) and assisted in ensuring retail operations, sales and marketing, compliance, technology and finance received support as needed during this critical phase. Assistance was also provided to help manage the newly introduced platforms, engage with external vendors and stakeholders, and support software enhancements.

Project Results

The Project Lab is proud to have supported Solstice Energy’s ambitions through project management, business analysis and general consulting expertise. Together, we celebrated the successful launch of Solstice Energy. Specifically:

• Successful launch-to-market with electricity retailing within project milestones
• Change management success, demonstrated through an increased engagement score and a team who love the new brand
• Systems testing capability resulted in seamless integration
• Customer journey mapping that supported a customer-centric approach

Taking a major initiative from idea to implementation requires more than a good strategy.

The Project Lab helps organisations navigate complex decision-making, manage organisational change, engage stakeholders and deliver projects with confidence. Speak with our team about business analysis, change management and project delivery support.

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