Time for us to practice what we preach!
We have a new look.
A new website, a new fit-out for our Launceston and Hobart offices and our brand has gone through a significant makeover.
With over 80+ experienced professionals now representing The Project Lab across Tasmania, it was well overdue for our brand to reflect the calibre of our people and the high quality of work they're delivering every day for clients across the island.
It's bold, it's different and that's the point.
We haven't just chosen pink to stand out, although we're sure that it will and there will be some interesting conversations because of it, pink is the result of extensive brand work carried out with one of our own consultants as we dug deep to understand why it is we do what we do and how to best communicate our brand, our purpose, our values to the world. Pink represents diversity and energy. It's attention-grabbing, bold, playful but also nurturing.
You see we're passionate, we love what we do and believe the work we do with our client's matters. In fact it's our brand purpose, Make it Matter.
We all want to be proud of not just the work we deliver but the bigger outcomes it achieves. It's a reminder to always stop and think about all our decisions and remember they all matter.
So, it's more than just a lick of paint we've put out there, it's a step forward to building something better for our professional community here in Tasmania and we want you to join us.
We invite you to check out our new look website, to dive into who we are, what we do and why we do it, and get involved with our membership and next masterclass to see the new office and collaboration spaces for yourself!
And finally, help us spread the word by sharing with your colleagues and friends.
We want you to join us on our mission to Make it Matter.