Healthcare and Social Assistance

Using Visual Communication to Increase Brand Awareness

Project Background

GreenMed is essential to medical facilities world-wide. It was the first company in Australia to create a product from 100% recycled hospital waste that is ready for sale back into healthcare.

GreenMed engaged The Project Lab to professionalise their proposal and pitch documents, as well as bring their brand to life through a simple and effective online landing page.  


GreenMed established the Keep me in the loop® program to offer healthcare a circular solution for some of the waste streams they produce. It provides products that help to eliminate some of the single use items being discarded on a regular basis and helps hospitals make more considered environmental choices through consultation and review of existing products and systems.   GreenMed wanted to better integrate information about what they do. They identified a need for:

  • Well-presented professional documents with insightful and accurate information that would succinctly and consistently convey the value of GreenMed to stakeholders.
  • The development of pivotal marketing collateral which would provide the necessary assets to attract new partnerships, opportunities and growth.


The Project Lab worked with GreenMed to understand and identify their needs and requirements. Through ideation workshops and a review of existing marketing collateral, the team developed a marketing and business strategy for GreenMed to move forward and to provide them with ongoing strategic and business support.


Our engagement consisted of:

  • Conducting an ideation workshop  
  • Developing a concept and communication pitch
  • Revamping marketing collateral and communication documents, including a hospital waste  sustainability assessment
  • Development of the online landing page
  • Back-end website design
  • Financial modelling for product development and program feasibility
  • Ongoing strategic and business support.  

Project Results

The Project Lab worked closely with the team at GreenMed with business development and support

  • GreenMed is now getting greater exposure
  • GreenMed has a clear process for testing, modelling and assessing product development
  • GreenMed now has a key industry collaborator, Mitchell Plastic Welding

About The Project Lab

The Project Lab delivers impactful engagements and partners with organisations and stakeholders in five target sectors. Our sectors combine industries in a traditional sector with a “this is how we do it here” approach, bringing a uniquely Tasmanian perspective to the way we can approach challenges and opportunities individually or together.  

HSA Sector

Healthcare and Social Assistance

Through strategy development, targeted research and analysis, mapping of patient experience and consistent project management, we are committed to working together to improving Tasmania’s health care, aged care, disability services and social services . In addition, our business solutions can strengthen key services such as health insurance and medical manufacturing and distribution.

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