The Project Lab appoints Kate Daley as director of new specialist team, invests in other senior hires and promotions.

L–R: Kate Daley, Katrina Myburgh and Jack Marston.

The Project Lab, a dedicated management consultancy firm with offices in Launceston and Hobart, has made bold moves to strengthen its leadership team with several key hires and promotions. 

Kate Daley has been appointed Director of the Energy, Utilities and Financial Services sector team,which is one of five sector-focussed teams within the firm.  The other sector teams are Manufacturing, Primary Production and Transport, Healthcare, Education and General.

Kate brings with her an impressive background having held various leadership roles at energy and utilities companies. Previously, Kate was General Manager, Retail, at Tas Gas and Enwave Australia. In her role, Kate contributed to the development of the energy landscape in Tasmania including emerging green fuels, such as biogas and hydrogen, whilst also working on innovative district energy and utility projects across Australia. Kate is also currently President of Launceston Chamber of Commerce, and Industry Advisor for the University of Tasmania’s College of Business and Economics. 

Ben Jones, Chief Growth Officer at The Project Lab shared his thoughts, “We are thrilled to welcome Kate to the team. Kate is a seasoned leader in the Tasmanian business sector and has a strong track record of delivering practical solutions to a number of complex and diverse businesses and organisations. Our State’s national profile in the energy and utilities sectors will benefit from Kate’s unique expertise”. 

Daley explains her reasons for taking on the role at The Project Lab. “I am passionate about everything Tasmanian, and so is The Project Lab. Tasmanian businesses are what make our island an exceptional place to live. When you work in energy and utilities, you have the privilege of seeing how these sectors, together with financial services, underpin the exceptional diversity of businesses and opportunities we have across Tasmania.

“We are in a period of decarbonisation, digitisation and decentralisation (the three Ds). These dynamics favour companies who deeply understand how they satisfy their customers and who are focussed on continuous evolution. Through The Project Lab, I want to assist these businesses to navigate the three Ds, and in doing so, help them to set and achieve big, hairy, audacious goals that will benefit all Tasmanians,” said Daley.

Katrina Myburgh has also recently been appointed to the role of Head of Marketing, Brand and Communications. Katrina brings unique skills and experience to the role having worked across agency and in-house roles at both a local and international level. Most recently, Katrina was Head of Marketing for Tas Gas. Prior to that she was SVP, Head of Marketing, Asia Pacific, for Weber Shandwick, one of the world’s leading PR firms. She is also the founder of Wines of Tasmania, an online premium wine subscription business, that launched in 2020 to support locally-owned boutique wine brands.  

“Our strategy for growth is ambitious. We have restructured the team and redefined our purpose and goals this year. Katrina is driving our efforts to strengthen our brand and support our team as they chase opportunities, solve problems and have a meaningful impact on the lives of Tasmanians,” said Jones.

 Jack Marston completes the leadership boost with an internal promotion to Director of the General sector team. This move is evidence of The Project Lab’s growth strategy to invest in future business leaders. Since joining The Project Lab in October 2022, as Project Manager, then transitioning to a team leader role as a Principal Consultant, Jack has been working with clients specialising in technology and digital platforms. More broadly, the General sector team works with a diverse range of clients in tourism, retail, government, defence, emergency services, ICT and professional services. 

Ben Cashman, CEO of The Project Lab, commented on the appointments, “At The Project Lab, our core mission is to make Tasmania the most liveable island in the world. With Jack stepping up to this role and our new appointments in Kate and Katrina, we are bringing more leadership, expertise and momentum to our work helping our clients succeed and fulfil the potential of our State”. 

For more information, contact:  

Katrina Myburgh 
Head of Marketing, Brand and Communications

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